Year 2016 has seen a lot of progress on the social media front. Social media trends are catching up like never before & it is becoming one of the best mediums to advertise brands to the world. The greatest perk of social media marketing is that it bridges the gap between the customers & the brands. People no longer wait to see the newspaper or television ads about their favorite brands but keep themselves updated on social media by following the brands.
2016 seems to be an exciting year for social marketers as there is some constant upgradation happening on the front. There some new & ongoing trends every marketer should keep an eye on:
Live Streaming Video:
Offline events can be enjoyed easily by this social trend which is a boon in today’s time. We can view & enjoy streaming of live videos on various social media platforms now. Consumers now can have faster access to events by logging on Social Media in real time. Miss Malini, one of India famous bloggers took to this trend and had unbelievable viewers to her videos.
Since people spend maximum amount of time on the internet, brands catch their target audience by advertising on social media. Maximum brands have introduced their individual retail website where the consumers can have a look at the latest collections. According to a recent survey, brand promotions done on social platforms have more conversions than traditional media. Statistics in 2015 show:
- Facebook introduced more ads than any other social platform
- Youtube being a close competitor of Facebook added more ads in numbers which are visually very impactful
- Twitters direct Buy button still used immensely
- Instragram rolled out its action oriented ad format
- Pinterest now has buyable pins
Real Time Engagement:
Living upto customer expectations on social media is becoming a task for the brands. Social media keeps customers always connected & customers demand quick and easy solutions in real time. Consumers are more likely to complain on social media than go with age old company complaint policy. In 2015, consumers complained about brands 879 million times . 70% of Twitter users expect a response from brands they reach out to, and 53% want a response in less than an hour.
What if the brands don’t reply to? They lose customer loyalty. 2016 has tools for faster responses like social listening & automation tools. Social Media is fast moving & so is your business expected to.
Search Engine Optimization ( SEO) :
With all the technology & internet trends catching up, Content is still the King. Businesses now stress more on content strategies & advertising which has more organic content. Reaching out to the audiences with the correct content is the real challenge. Also having the right SEO ranking is very important. According to Google maximum number of people do not even read the search results Page 2 onwards. 33 % of the traffic go for the first listed item from Google’s organic search.