The story behind your logo

A Logo is a combination on text & graphic that represents the identity of your company.  It creates a visual symbol that becomes the face of your business. It is how your business is recognized & reflects your businesses personality.  It is very difficult to go in the market without a logo.  In simple language logo is a mental shortcut to the product or company.

Imagine brand names like Microsoft, Amazon, Zara, Ola or McDonalds, KFC & Subway. When you were reading these names you could actually mentally visualize their logos. That’s the power of a logo & that’s the effect a good, powerful logo has on people.

At Optimist Brand Design we have created some really powerful & good logos for some of our revered clients.

logo

When a client has a logo to be designed, we follow a concrete strategy that leads to an effective logo design. It includes understanding the clients business, research, development, feedback & final changes.

  1. Understanding the client’s product & its nature: We have one on one meeting or telephonic conversation with the client & understand their business & why they need a logo. The basis of any logo design is to understand WHY the logo is needed or WHAT is the nature of business?
  1. Research: Once we get a fair idea of what the client actually wants, we further go ahead and research more about the company & its competitors in the market.
  1. Inspirations & Sketching: Then we check for some online references like online logo galleries. Our designers love to check the latest trends in the design industry & keep themselves updated. Basic scribbles & sketches on paper of the first look of the logo is made.
  1. Professional Implementation: Once these scribble gets a green signal from our Creative Director the logo is then made professionally in Adobe Illustrator which a professional designing tool used by all designers.  Different versions of the logo are made like white, black & colorful. Using various backgrounds, shapes & lines.
  1. Client Feedback: After creating different versions the logo is sent to the client for its feedback. 85% times they love & agree what we design for them. They select the best out of the options we present to them.
  1. Final revisions: Incase there are any changes to be made in the design we revise the design & deliver the final logo design to the client. A mockup is created by placing the logo on various stationeries & advertising material for the client to have a better understanding as to how the logo will look.

To know more about our Logo Designing Program, check http://www.optimist.co.in/logo.html

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