What is an ad agency? What do they actually do? How is a marketing company different from an ad agency? Anybody can have any of these questions in their mind or even all of these questions.
First of all, let’s start by answering these questions. An ad agency is a company who deals with product promotion, sales rise and innovative marketing techniques brought in front of its clients’ clients. So, if someone is having a business of water purifier, an ad agency can make their product hear and see for their audience. This is a simple ideation, right? But then, our next doubt has been left unanswered. So the main difference between a marketing agency and ad agency is that a marketing agency rakes their brain into giving you brief ideas about bringing your product/service into the light of your target group. Now, how these ideas and strategies must be executed in detail is the bread and butter of an ad agency. So if the water purifier company wants to showcase their product and the marketing agency has implemented a strategy of reaching to different vendors and distributors; an agency works on how they should promote their product in front of these people and in turn how these people must convey the basis of this product to their direct customers.
This settled, once you try and research for different ad agencies in the market you will find stacked up under a pile of many different kinds of ad agencies that boast different kinds of specialty. With this confusion in mind, it might happen that you might end up hiring an ad agency that you have absolutely no idea about. How would you choose an ad agency that will be reliable, trustworthy and result oriented? Just like any product/service in market has some standards set out, even the companies have been enlisted as per the market standards. So, when you look for an ad agency, better look for an agency that has been enlisted amongst these standards. Registered agencies are the top most of these lines, next come the trademarked agencies that are still levelling up to these standards while there are many who have opened up for business.
Of many such agencies in Pune, Optimist Brand Design is amongst the top rated registered ad agency that formulates different creative techniques to make any product, brand or service a concise result oriented campaign. If you are looking for making your product or service into a brand, you should definitely work with the registered ad agencies like Optimist Brand Design. Their youth centric approach, innovative techniques and fresh-minded strategies have generated many businesses into a brand. If otherwise, you already have a brand and are looking for brand loyalty promotion Optimist Brand Design is the one way you should go forward with.