For faster conversions try Inbound Marketing

In today time when anybody thinks of buying a house they don’t just go to the sales office of the project directly after seeing fancy hoardings or newspaper ads of Bollywood stars promoting the project. Purchasing a house is a big decision. Especially in today’s time when home prices are soaring into the sky.

When anyone decides to buy a house & if any realty project ad appeals to the person they would first RESEARCH. Ideally first go to Google, type the project name then check their website, social media pages, and their reviews. The research doesn’t end there. Check other projects in the desired area & its vicinity. Check and compare rates, reviews that are given by existing users.

This actually means that even the realty project owners have to keep themselves updated on the digital platforms to catch buyers there. Having a neat, informative website is very important. The website actually gives the first impression about any company or brand. But let’s face it, with tones of websites being available on the internet how will it actually catch the right website you’re looking for. There may be so many of realty projects with the same name.

In the digital world where almost all brands are registered on the internet, your brand needs a voice and that’s where Inbound Marketing comes in.

What is Inbound Marketing?

Inbound marketing is the promotion of a company or other organization through blogs, podcasts, video, eBooks, newsletters, SEO, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel. The basis of inbound marketing is CONTENT.

Inbound Marketing ensures you reach the right audience with the right content at the right time and on right platform. It is strategically placing the right content on the internet to catch the audiences by studying the audience psychology.
For example : When I am looking for a house in Koregaon Park, I will go to the internet and type Best Realty Project in Koregaon Park and check the first link that comes in the results and if I have time then check some other links below it. People don’t even bother to check page 2, 3 and so on.

At Optimist Brand Design we make strategies that would lead your business to the first page where it would catch the eye of the audience instantly

Our Inbound Marketing strategy includes:

  • Website/ Landing Page optimized for search engines
  • Blogs – optimized for search engines
  • Social media
  • Articles
  • Mailers
  • Videos
  • Newsletters
  • Case studies etc

Of course, outbound and inbound advertising go hand –in- hand. Outbound marketing gives that little push for conversions. We cannot completely ignore it. But Inbound Marketing creates the actual impact and helps majorly in conversions.

For more information on our Inbound Marketing Services, check http://optimist.co.in/digitalmedia.html

The story behind your logo

A Logo is a combination on text & graphic that represents the identity of your company.  It creates a visual symbol that becomes the face of your business. It is how your business is recognized & reflects your businesses personality.  It is very difficult to go in the market without a logo.  In simple language logo is a mental shortcut to the product or company.

Imagine brand names like Microsoft, Amazon, Zara, Ola or McDonalds, KFC & Subway. When you were reading these names you could actually mentally visualize their logos. That’s the power of a logo & that’s the effect a good, powerful logo has on people.

At Optimist Brand Design we have created some really powerful & good logos for some of our revered clients.

logo

When a client has a logo to be designed, we follow a concrete strategy that leads to an effective logo design. It includes understanding the clients business, research, development, feedback & final changes.

  1. Understanding the client’s product & its nature: We have one on one meeting or telephonic conversation with the client & understand their business & why they need a logo. The basis of any logo design is to understand WHY the logo is needed or WHAT is the nature of business?
  1. Research: Once we get a fair idea of what the client actually wants, we further go ahead and research more about the company & its competitors in the market.
  1. Inspirations & Sketching: Then we check for some online references like online logo galleries. Our designers love to check the latest trends in the design industry & keep themselves updated. Basic scribbles & sketches on paper of the first look of the logo is made.
  1. Professional Implementation: Once these scribble gets a green signal from our Creative Director the logo is then made professionally in Adobe Illustrator which a professional designing tool used by all designers.  Different versions of the logo are made like white, black & colorful. Using various backgrounds, shapes & lines.
  1. Client Feedback: After creating different versions the logo is sent to the client for its feedback. 85% times they love & agree what we design for them. They select the best out of the options we present to them.
  1. Final revisions: Incase there are any changes to be made in the design we revise the design & deliver the final logo design to the client. A mockup is created by placing the logo on various stationeries & advertising material for the client to have a better understanding as to how the logo will look.

To know more about our Logo Designing Program, check http://www.optimist.co.in/logo.html

This is my design

The design industry is what we call it now, but graphics has always been just a part of this design industry. Although a backbone of the design industry, graphic isn’t the only integral part. The integral part of this design industry is the designers. When designers put their minds to work they can create the impossible; or at least that’s what is presumable. When after a brief experience and the vast knowledge of the industry what and how does a designer actually work?Optimist May Cover Photo

There needs to be some adherence to the practical experience he might have gained; or they must be some consideration of the language and the communication channel the design is put forward to. Howsoever, all the considerations are just a hymn and in reality have just maintained it the books or in such articles. Every design is unique and every designer is independent; that’s how a trending revolution for the design industry is inculcated. Recently when I was reading a similar article, some of the comments caught my eye and kept me thinking on the factors on which a designer is thought for his art. A consistent design with the applicable thought process brings out the best in designer. It might rather be that how well versed and high presence of mind a designer has, how challenging his rush for new idea makes him struggle brings out the self-evolving highly innovative and the current features of the design. A design should not follow any code, any system but should reveal its unique discipline. A design should recreate a new meaning, a new boundary and new horizon for itself and the challenges it will come across in the future. Certainly, the designer can reminisce the experience and the knowledge and still create an independent world of possibilities. Making a design is just like hunting for that perfect smell which takes you far away but its worth the journey; and when you get back you know you have achieved the epitome for excellence. All this clubbed with constructive consumerism makes the same design a profitable account. And when the design becomes a profitable medium, isn’t the whole macabre converts to aphrodisiac.

Latest Marketing Fashion

Advertising and marketing are the two sides of the same coin. When one wants to get into technical details and plan the tedious and highly serious notions; Marketing is the concept for them. This said, one will be more interested in the fiscal returns, investment profits and the growth curve achieved through all efforts by the business development professionals. However, it is totally forgotten that wherever these professional and tedious things lack, Advertising and mass communication comes to their rescue.

The art of selling creative trends clubbed with profit curve and inquisitive urge for digital knowledge and product promotion is advertising. The base definition may be so simple and easy but the evolution and the changing trends have seen many nuances. The basic newspaper ad to the foremost innovative trend of digital marketing. When one sits around to understand and move along the practicing trend of digital marketing there are so many advancements. A couple years back, Facebook had had its monopoly in the social media market. Slowly and eventually, twitter grabbed in. Then came the artistic runner ups; Pinterest, Instagram. But one never had the slightest hint that these sprinters will grab the marketing trend and advertise themselves as the ace players.

When one speaks about marketing, the old picture that comes to mind was a critically framed well-dressed young man with his sales kit in the brief case. Gradually this young salesman changed to a funky dressed messy haired art directors. The main diet for these crazy young art minders started when serious professionals  tried and invested in the advertising market. Very few know the real journey of advertising from packaged products to a well-established entertainment industry. The most thriving marketing products is the entertainment industry. Films and TV screens need the utmost marketing tendencies. From posters to one liner quotes; whatever strategies that come in action advertise the niche product and the right move for branding the right amount and right quality. When the era evolved, so did the techniques. Posters and magazine interviews have been replaced by social apps and media pages. PR activities have gained much greater response.

So what do we learn from the advertising achievers is how to balance the graph of marketing tactics and creative strategies. One of the best strategy that has earned a greater mass communication and thus a progressive business was seen by the FIFA song. When the FIFA season creeps in, so do the products and songs and series start promoting the psychological marketing tendency. Back then the only media available used a prime clock of run time. Since then, time and technology evolved and the best possible strategy put forward an independent social app in the last FIFA season. If not such tactics, what more can advertising relate itself in the market is yet to be found.

Digital marketing or to be very precise Digital advertising has yet to see the best possible time for itself. What is now, is the ascending progressive market it has started gaining for itself. When Digital advertisers will spark up their creativity and the newest technology will support their ideas, marketing will see its new and innovative way for communication and business bargain.

Branding: The identity of promotion

Advertising is a science!! With this statement done, you might conclude either the writer might have lost her mind or she simply does not take the field seriously. But that’s what audiences (and in this case the readers) have a tendency to instantly jump to final decisions. But if you would take a few moments and try to reason out this fact you might quite understand as to why I would say that.

Just like any chemical composition, advertising is also a combination of different elements and compounds. Also, if we really dig to deep roots we keep hearing many scientists saying that science in fact is an art. According to all the theorists and applied scientists when an invention is made, it is a work of art and imagination. Similarly isn’t any ad the foundation of same process? A process is another world. And in that world, exists different facets and where I metaphor them as an entire family. When you consider a single piece as ad, you might not understand this metaphor. But consider an ad as a whole series of campaign with use of different media and different communication. Of this entire family, Branding is just a part; but this part has its major hold onto everything. Branding isn’t just a story to tell by ways of logo, color, designing and use of different fonts. It is a system, a discipline, a personality with an abstract but calculative behavior. As and when this behavior becomes prevalent, the journey of this family member starts promoting and bringing sensible results to the family. No-one has actually constructed a phenomenon how a brand brings these results. But when you look carefully you will realize its potential. You probably might be wondering how often any brand has developed in the said sequence. Considering the heritage brands, they have had their behavior and have evolved in their journey; with their family extending and innovating.

The backgrounds are phenomenal with a careful study and scrutinized planning of branding. Not only does branding help the advertising process, it has described a socio-economic back drop in many ways. The in-film branding, the referential series metaphors, the spoofs of the brands all are in fact other faces of the same person. We might just wish to say as and when the person is prompted from a general society to the celebrity world, how it evolves and how it develops with help of media is a tricky business. Mostly it is said not all can handle stardom but when a brand is being born it is actually made for stardom. So the advertising, public relation, fame-game everything is a part of its life. How the creators and makers maintain it and effect with respect makes branding the big brother for advertising. How the big brother makes his own identity and helps the family to root in the fame society makes every brand a personality with eminence and endeavor.

Trade Show – Behind the Scenes

Are you planning to hit the next exhibition or trade show to exhibit your product? Are you losing your mind over the design & execution of your stall?  It’s high time you panic, because your stall is your brand face.  It represents the brand image & says profuse things about your brand at a glance.

Exhibitions gives vivid opportunities to brands to reach their target audience on a personal level. Such events attract target customers to the stall where there can be a direct conversation between the buyer & seller. Majorly to attract customers, the stall or booth at the trade show/ exhibition should be very pleasing and visually impactful.

One such very exquisite & opulent stall was created by us (OPTIMIST BRAND DESIGN) for our revered client AKSHA GROUP. The stall space was taken at SAKAAL VASTU – one of the biggest property expos in Pune & Pimpri Chinchwad. Aksha Group was also the Title Sponsor of the event.  This plush stall was created right at the entrance of the expo which caught the eye of every passerby. The magnificent stall was 24*4 square meters, which the biggest space taken up by any brand at the expo.

When our client came to us with the thought of participating at an expo, we made sure we created something very divergent & classy for him. We created maximum branding space along with a VIP zone where the customers had a warm discussion with the sales team. Since we had a pantry at the stall, every customer was greeted warmly with all kinds of beverages.

Small details like the color of the couch, style of the chair or display banners were well coordinated. The entire stall was branded in such a way that every detail about the projects of Aksha Group was visible to anybody entering the stall. The logo of the brand was made of actual poly carbonate that was later used at the corporate office of the client. Enough time & attention was given to minute details which led to the entire setup of the stall in 4 days. The staff comprised of everyone from fabricators, painters, carpenters, electricians to the interior decorators. My team made sure all the work was done well in advance & the stall looked ravishing on the day of the expo.

The stall turned out to be the one with maximum number of walk-ins & also the one having maximum number of bookings done at the event. While it was Aksha Groups debut participation at the expo we made sure it was his best experience with maximum conversion. We as a team had a wonderful experience in designing & executing the entire stall space for our client who was over whelmed with the response he got at the exhibition. We look forward to create such elusive yet appealing stalls for more brands in future.

Social Media is the Boss

Year 2016 has seen a lot of progress on the social media front. Social media trends are catching up like never before & it is becoming one of the best mediums to advertise brands to the world.  The greatest perk of social media marketing is that it bridges the gap between the customers & the brands.  People no longer wait to see the newspaper or television ads about their favorite brands but keep themselves updated on social media by following the brands.
2016 seems to be an exciting year for social marketers as there is some constant upgradation happening on the front. There some new & ongoing trends every marketer should keep an eye on:

Live Streaming Video:

Offline events can be enjoyed easily by this social trend which is a boon in today’s time. We can view & enjoy streaming of live videos on various social media platforms now. Consumers now can have faster access to events by logging on Social Media in real time.  Miss Malini, one of India famous bloggers took to this trend and had unbelievable viewers to her videos.

Social Trading:

Since people spend maximum amount of time on the internet, brands catch their target audience by advertising on social media.  Maximum brands have introduced their individual retail website where the consumers can have a look at the latest collections. According to a recent survey, brand promotions done on social platforms have more conversions than traditional media.  Statistics in 2015 show:

  • Facebook introduced more ads than any other social platform
  • Youtube being a close competitor of Facebook added more ads in numbers which are visually very impactful
  • Twitters direct Buy button  still used immensely
  • Instragram rolled out its action oriented ad format
  • Pinterest now has buyable pins

 

Real Time Engagement:

Living upto customer expectations on social media is becoming a task for the brands. Social media keeps customers always connected & customers demand quick and easy solutions in real time.  Consumers are more likely to complain on social media than go with age old company complaint policy. In 2015, consumers complained about brands 879 million times . 70% of Twitter users expect a response from brands they reach out to, and 53% want a response in less than an hour.

What if the brands don’t reply to? They lose customer loyalty. 2016 has tools for faster responses like social listening & automation tools.  Social Media is fast moving & so is your business expected to.

Search Engine Optimization ( SEO) :

With all the technology & internet trends catching up, Content is still the King.  Businesses now stress more on content strategies & advertising which has more organic content.  Reaching out to the audiences with the correct content is the real challenge.  Also having the right SEO ranking is very important.  According to Google maximum number of people do not even read the search results Page 2 onwards. 33 % of the traffic go for the first listed item from Google’s organic search.