For faster conversions try Inbound Marketing

In today time when anybody thinks of buying a house they don’t just go to the sales office of the project directly after seeing fancy hoardings or newspaper ads of Bollywood stars promoting the project. Purchasing a house is a big decision. Especially in today’s time when home prices are soaring into the sky.

When anyone decides to buy a house & if any realty project ad appeals to the person they would first RESEARCH. Ideally first go to Google, type the project name then check their website, social media pages, and their reviews. The research doesn’t end there. Check other projects in the desired area & its vicinity. Check and compare rates, reviews that are given by existing users.

This actually means that even the realty project owners have to keep themselves updated on the digital platforms to catch buyers there. Having a neat, informative website is very important. The website actually gives the first impression about any company or brand. But let’s face it, with tones of websites being available on the internet how will it actually catch the right website you’re looking for. There may be so many of realty projects with the same name.

In the digital world where almost all brands are registered on the internet, your brand needs a voice and that’s where Inbound Marketing comes in.

What is Inbound Marketing?

Inbound marketing is the promotion of a company or other organization through blogs, podcasts, video, eBooks, newsletters, SEO, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel. The basis of inbound marketing is CONTENT.

Inbound Marketing ensures you reach the right audience with the right content at the right time and on right platform. It is strategically placing the right content on the internet to catch the audiences by studying the audience psychology.
For example : When I am looking for a house in Koregaon Park, I will go to the internet and type Best Realty Project in Koregaon Park and check the first link that comes in the results and if I have time then check some other links below it. People don’t even bother to check page 2, 3 and so on.

At Optimist Brand Design we make strategies that would lead your business to the first page where it would catch the eye of the audience instantly

Our Inbound Marketing strategy includes:

• Website/ Landing Page optimized for search engines
• Blogs – optimized for search engines
• Social media

• Articles
• Mailers
• Videos
• Newsletters
• Case studies etc

Of course, outbound and inbound advertising go hand –in- hand. Outbound marketing gives that little push for conversions. We cannot completely ignore it. But Inbound Marketing creates the actual impact and helps majorly in conversions.

For more information on our Inbound Marketing Services, check http://optimist.co.in/digitalmedia.html

Trade Show – Behind the Scenes

Are you planning to hit the next exhibition or trade show to exhibit your product? Are you losing your mind over the design & execution of your stall?  It’s high time you panic, because your stall is your brand face.  It represents the brand image & says profuse things about your brand at a glance.

Exhibitions gives vivid opportunities to brands to reach their target audience on a personal level. Such events attract target customers to the stall where there can be a direct conversation between the buyer & seller. Majorly to attract customers, the stall or booth at the trade show/ exhibition should be very pleasing and visually impactful.

One such very exquisite & opulent stall was created by us (OPTIMIST BRAND DESIGN) for our revered client AKSHA GROUP. The stall space was taken at SAKAAL VASTU – one of the biggest property expos in Pune & Pimpri Chinchwad. Aksha Group was also the Title Sponsor of the event.  This plush stall was created right at the entrance of the expo which caught the eye of every passerby. The magnificent stall was 24*4 square meters, which the biggest space taken up by any brand at the expo.

When our client came to us with the thought of participating at an expo, we made sure we created something very divergent & classy for him. We created maximum branding space along with a VIP zone where the customers had a warm discussion with the sales team. Since we had a pantry at the stall, every customer was greeted warmly with all kinds of beverages.

Small details like the color of the couch, style of the chair or display banners were well coordinated. The entire stall was branded in such a way that every detail about the projects of Aksha Group was visible to anybody entering the stall. The logo of the brand was made of actual poly carbonate that was later used at the corporate office of the client. Enough time & attention was given to minute details which led to the entire setup of the stall in 4 days. The staff comprised of everyone from fabricators, painters, carpenters, electricians to the interior decorators. My team made sure all the work was done well in advance & the stall looked ravishing on the day of the expo.

The stall turned out to be the one with maximum number of walk-ins & also the one having maximum number of bookings done at the event. While it was Aksha Groups debut participation at the expo we made sure it was his best experience with maximum conversion. We as a team had a wonderful experience in designing & executing the entire stall space for our client who was over whelmed with the response he got at the exhibition. We look forward to create such elusive yet appealing stalls for more brands in future.